Monday, October 1, 2012

Creating a Tea Experience that sells! Part 2

In my previous post, the necessity for a great product line was discussed. Now let's take that product line on  the road!
When most people think of a tea business, there mind automatically goes to opening a tea room.  A tea room is a small restaurant style establishment that serves tea, pastries and often times lunch to people from a brick and mortar location. There is quite alot in running a tea room, much more than most owners prepare themselves for. Don't get me wrong, for quite a while, it was a dream of mine too!

Let's do a tea party and make a profit with all the fun of a tearoom but with out all the staff and their payroll, dirty dishes and overhead of the location.

With a home based tea business, you are the tea expert. You take your 3 bins on the road to a hostess' home. Once there, you share your tea expertise with the host and her guests, creating a wonderful tea party atmosphere that the guests will want to recreate when they get home! That's the basic format, the "Home Party". But because this is your business, you can create other styles of selling! Yes, the Home Party is often the best way to get a group of buyers together, but it's not the only way to market yourself and your wares.
And then there is that ever present question, the one that is always asked. What do you do when no one wants to hold a party? We'll talk about offering themed tea parties as a way to keep everyone excited, including yourself in Part 4, for now, let's look at the different selling options.

Let's take a look at our 4 main selling styles:

  • Home Parties- selling to a group of guests in one focused presentation
  • One on One's-selling to one/two at the most-teaching about tea and finding just the right personal touch
  • Catalog Parties- We create a unique experience with this style, calling it a Tea Party in a Bag
  • Online Parties- Events held on Facebook or thru email
There are also selling venues such as a craft show or event that we will get to on another post!
When you keep your calendar full of appointments using all four of these selling styles, you will be very pleased with the results. Not only will you be presenting your product line to a lot of customers, but you will be using time to it's best advantage. No one wants to be out, doing parties every night of the week. Especially if you have a family life to balance. Conducting several of each of the different types of selling styles each month will keep you busy, balanced and growing a strong business with a profit! That's the trick of it really, using your talents and these 4 selling styles to make the sale!

How do you feel about these selling styles? Do you find success with one more than the other? I'd love to hear about your experiences or if your brand new, what are you looking forward to? Please post your comments below, and I'll be posting replies shortly.

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