Monday, September 24, 2012

Creating a Tea Experience that sells! Part 1

Tea is a wonderful drink. And when shared with a friend, it becomes something more. Now add some delicious food and pretty tea ware and it becomes an experience!

How do you take this tea experience and share it with others to build a business and make a profit? Let's look at the "givens", the items you'll need for the business and then we'll delve into the different approaches to share the tea and how to make your profit.

To run a successful tea business, you'll need what we refer to as the "Givens"

  • Tea, great quality and several types (Black, Oolong, Green, White)
  • Tea pot, tea strainer, tea cups, tea scoop
  • Fresh cold water
  • Kettle (electric is great and fast)
Then add to that your "Pretties", the tea ware that makes "taking tea" a memorable experience
  • Tea Cozy
  • Scones
  • Curd, Jam & Cream
  • Pretty China
  • Dainty silver teaspoons
And the list could go on with those "Pretties" but we'll stop there.  So as you can see, besides the tea leaves, you'll need some practical items to make the tea, in order to make the sale. In other words, you need a strong  product line that can offer your customers a way to re-create the experience you provide them. 

One of the best reasons to join a direct selling company is a signature product line backed up by a catalog so that you don't have to carry inventory or deal with suppliers. Think about the money sitting on the floor of your local Target or Walmart! Now think about the money involved in filling the shelves of your local dress shop or florist! Thousands of dollars are required every month to keep those shelves filled. When you launch a direct selling tea business you can control where your money goes. Some months, when gift giving is a big draw like Christmas and Mother's Day, you may want to have some stock on hand for cash and carry sales. 
However, many sales can be made with your display and demonstration products and your catalog can back you up.

If tea is your passion, you'll want to make sure that you can carry those items that you love, at a price you and your customers can afford, that will show off your favorite styles and special talents in your business. 

In our next post, we'll discuss taking these products on the road, and several selling styles to present tea to your customers in order to make the sale.

Are there specific items you can think of that you'll need to demonstrate with your customer to make a great cup of tea? I'd love to hear your suggestions, so please feel free to comment below!

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