Monday, August 13, 2012

Principles don't change, Tactics do!

If you are anything like me, and my TEAm of consultants, then you are probably connected to social media.
If you're connected to social media to grow your business then your head is constantly buzzing! Buzzing so much and so loud that you alone are keeping Tylenol in business!

 How do you know which guru to listen to, which coach to spend your money with? How on earth do you keep up!
Honestly, I don't think you can. Not any more. Technology moves, breathes and changes so quickly that only a few can keep up. The rest of us can stay connected and jog alongside them even a few steps behind them. That's okay, it's how they get their rush and how we stay sane.
Keep in mind though, that social media is a tactic. They like to use the word "platform". It's the latest and greatest way to reach your Market, your clients, your "soon to be-boy, I could use some more clients". There is no doubt about it, the easiest way to reach people right now, is to be online with them. Facebook, Twitter and Pinterest, just to name a few are boasting millions of followers. If you've got a service and a product then you have to have a presence, a page, a board, a tweet. This is how your customers are going to find you. But how do they get to know YOU?

How do you create a real relationship with your customers? Because, that's the one thing that hasn't changed. The principle of doing business has not changed. People need to know, like and trust you before they buy, rent, click or "Like" you.
This principle of business is what you need to build on. Day by Day, stone by stone you need to lay a foundation for your business. It's not hard. In fact, it's rewarding, gratifying and comes from your heart.
This is where service comes in too, but that's for another post.
Be yourself, connect with real people, by reaching them in an old fashioned way-a smile, a handshake, a birthday greeting. Those tactics never go out of style. Creating relationships is always the best way of doing business, it's the principle that will always keep you in business.

You can get our Free Report on 5 Keys to Running a Successful Tea Business for Profit here at our website.We look forward to hearing from you in a few days, to discuss the principles of your business.

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