Monday, August 27, 2012
Keep them coming back for more! 3 simple things to do.
You know as a business owner that it is easier to keep a client than it is to find a new one. How do you build a relationship when your customers are holding back, timid about this relationship because every business wants a piece of them?
Reassure them- Write a notecard without a sales or product pitch of any kind involved. Just say hello, it was a pleasure to meet you, thank you-whatever is appropriate. Do this on a consistent basis, say once a month if they are a good client.
Keep a few cards, all stamped and ready to go in your purse, and a basket of cards and envelopes with stamps in your kitchen or on your bedside table. Make it easy to do and you'll do it!
Shake their Hand- Stop in, Pop-by to say hello! As you are out and about doing your errands, plan your trip to include a 5 minute pop-by. You can give them a quick call as you leave your house, to give them a heads up that you're going to be in the neighborhood and want to dash by and say hello. With this hello, bring a small gift. This gift should be a small token or gesture, a subtle way of saying that they matter to you. Think of items that coordinate with the season, or your product line. Wrap it like it cost a million bucks and smile when you present it to them! Talk for 2 minutes and then say, Thank you for all you do and dash off. That's it!
Offer them Valuable information that will help them, teach them and inspire them. It doesn't need to be a newsletter. Tips on your service or products, the industry that you are involved in offer a great way to connect. Include a cover letter that lets them know who you are, how valuable this info is and give them permission to share it, then in closing ask them to take the next step, whether it's to join you on facebook or that you are never too busy for their referrals. Send this out once a month, preferably at the same time each month. They will come to expect your mailing and look forward to this quick read!
A system for these 3 simple and cost effective tools will help you create an engaged client base. A network of people who will support you and refer you! Our TEAm of Consultants use our system to build their home-based businesses.
Try these three things, for one month with 12 of your clients and let me know what you think. I'd love to hear how your clients react, and how you accomplished it.