Your business relies on building relationships. You need to meet PEOPLE in order to establish these relationships.
This should be the main focus of your Marketing Plan. Take a few minutes today and list the groups, organizations, and networks you belong to. Think of the different aspects of your life, the different branches of your family and who you meet through them. Getting out several times a month to connect with people is the objective, and belonging to these groups will enable you to do that.
Face to Face is the next step in strengthening your relationships. There's a great book out called, Never Eat Alone, which is just the point; spend time with others and be curious about their lives. Ask questions and then, Listen! Growing a relationship takes time, and you must consider this time an investment in your business. Each person you meet is a deposit in your "People Bank", your income account!